All industry solutions

		CRM-project example

CRM Business objectives:

Retaining the customers, loyalty development:

1. Defining the most profitable customers.
2. Working according to corporate rules and business processes that are different for different customer types.
3. Customer activity monitoring (integration with bank system).

Cross-sells management:

1. Creation of the single information source for all bank branches, finding associations between customers.
2. Improvement of the internal communications between different departments.

Acquiring the new customers:

1. Creation of the prospects database and its segmentation.
2. Improving the campaigns effectiveness.
3. Using the corporate standards for customer interactions.

1. Integrated customer data in one place.
2. Automatic reports and documents creation.
3. Organizing team-sales.

1. Customers migration analyzing.
2. Customer associations analyzing.
3. Customer dynamics forecasting.