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CRM-project example

 

 

CRM Business objectives:

Leads generating and order processing:

  1. Sales processes.
  2. Sales forecasting.
  3. History of customer interactions.
  4. Finding the best supplier price.
  5. Automating the document flow:
    • Price-list;
    • Specifications and commercial proposals.
  6. Equipment set selection, taking into account:
    • Profitability;
    • Special prices and discounts.
  7. Sales analyzing.

Project tracking:

  1. Project management:
    • Project team formation;
    • Gantt Chart;
    • Business processes;
  2. Document management:
    • Standard documents (invoices, specifications);
    • Integration with financial system;
    • Visas.
  3. Defining project expenses and income.

Service and support:

  1. Organizing the service workflow:
    • Defining the customer request processing time;
    • Defining the request priority basing on the customer type.
  2. Tracking the tickets:
    • Owners;
    • Terms.
  3. Equipment unit history.
  4. Defining the “problem-producing” equipment.
  5. Service effectiveness analyzing.
Promotion:
  1. Marketing events planning:
    • Budget;
    • Terms;
    • Owners;
    • Target audience.
  2. Analyzing the campaign response.
  3. Prospects segmentation.
  4. Automating bulk email sending.
  5. Tracking competitors.


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