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CRM-project example

 

 

CRM Business objectives:

Single source for customer and partner data:

  1. History of services and travel directions.
  2. Customer preferences (climate, season, age, income), customer associations.

Effective interaction with partners and agents:

  1. Permanent price updating.
  2. Agent activity, discounts, customers.
  3. Analytical reports on partner and agent results.
  4. Business processes to automate order handling.

Increasing manager effectiveness:

  1. Automated ticket support.
  2. Forming printed documentation on different languages.
  3. Quick tour cost calculation.
  4. Registering and storing visa applications.
Increasing customer loyalty:
  1. Customer segmentation and focused marketing campaigns.
  2. Bulk email sending of the company news and promotions. Automated envelope printing.
Price calculator:
  1. Automatic service price calculation.
  2. Importing partner price-lists.
  3. Creating service catalogue.
  4. Quick search for hotels, transportation and other services.
Effective business management:
  1. Creating statistical and analytical reports on the company sales.
  2. Control over the agents work.
  3. Document visa.
  4. Managing business processes.


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